diff --git a/backend/alembic/versions/006_add_platform_rules.py b/backend/alembic/versions/006_add_platform_rules.py
new file mode 100644
index 0000000..38aa563
--- /dev/null
+++ b/backend/alembic/versions/006_add_platform_rules.py
@@ -0,0 +1,38 @@
+"""添加平台规则表
+
+Revision ID: 006
+Revises: 005
+Create Date: 2026-02-10
+
+"""
+from typing import Sequence, Union
+
+from alembic import op
+import sqlalchemy as sa
+from sqlalchemy.dialects import postgresql
+
+# revision identifiers, used by Alembic.
+revision: str = '006'
+down_revision: Union[str, None] = '005'
+branch_labels: Union[str, Sequence[str], None] = None
+depends_on: Union[str, Sequence[str], None] = None
+
+
+def upgrade() -> None:
+    op.create_table(
+        'platform_rules',
+        sa.Column('id', sa.String(64), primary_key=True),
+        sa.Column('tenant_id', sa.String(64), sa.ForeignKey('tenants.id', ondelete='CASCADE'), nullable=False, index=True),
+        sa.Column('brand_id', sa.String(64), nullable=False, index=True),
+        sa.Column('platform', sa.String(50), nullable=False, index=True),
+        sa.Column('document_url', sa.String(2048), nullable=False),
+        sa.Column('document_name', sa.String(512), nullable=False),
+        sa.Column('parsed_rules', sa.JSON().with_variant(postgresql.JSONB, 'postgresql'), nullable=True),
+        sa.Column('status', sa.String(20), nullable=False, default='draft', index=True),
+        sa.Column('created_at', sa.DateTime(timezone=True), server_default=sa.func.now(), nullable=False),
+        sa.Column('updated_at', sa.DateTime(timezone=True), server_default=sa.func.now(), nullable=False),
+    )
+
+
+def downgrade() -> None:
+    op.drop_table('platform_rules')
diff --git a/backend/app/api/rules.py b/backend/app/api/rules.py
index 12f2d5e..745ac9d 100644
--- a/backend/app/api/rules.py
+++ b/backend/app/api/rules.py
@@ -2,8 +2,10 @@
 规则管理 API
 违禁词库、白名单、竞品库、平台规则
 """
+import json
+import logging
 import uuid
-from fastapi import APIRouter, Depends, Header, HTTPException, status
+from fastapi import APIRouter, Depends, Header, HTTPException, Query, status
 from pydantic import BaseModel, Field
 from typing import Optional
 from sqlalchemy import select, and_
@@ -11,7 +13,19 @@ from sqlalchemy.ext.asyncio import AsyncSession
 
 from app.database import get_db
 from app.models.tenant import Tenant
-from app.models.rule import ForbiddenWord, WhitelistItem, Competitor
+from app.models.rule import ForbiddenWord, WhitelistItem, Competitor, PlatformRule, RuleStatus
+from app.schemas.rules import (
+    PlatformRuleParseRequest,
+    PlatformRuleParseResponse,
+    PlatformRuleConfirmRequest,
+    PlatformRuleResponse as PlatformRuleDBResponse,
+    PlatformRuleListResponse as PlatformRuleDBListResponse,
+    ParsedRulesData,
+)
+from app.services.document_parser import DocumentParser
+from app.services.ai_service import AIServiceFactory
+
+logger = logging.getLogger(__name__)
 
 router = APIRouter(prefix="/rules", tags=["rules"])
 
@@ -468,6 +482,289 @@ async def validate_rules(request: RuleValidateRequest) -> RuleValidateResponse:
     return RuleValidateResponse(conflicts=conflicts)
 
 
+# ==================== 品牌方平台规则（文档上传 + AI 解析） ====================
+
+def _format_platform_rule(rule: PlatformRule) -> PlatformRuleDBResponse:
+    """将 ORM 对象转为响应 Schema"""
+    return PlatformRuleDBResponse(
+        id=rule.id,
+        platform=rule.platform,
+        brand_id=rule.brand_id,
+        document_url=rule.document_url,
+        document_name=rule.document_name,
+        parsed_rules=ParsedRulesData(**(rule.parsed_rules or {})),
+        status=rule.status,
+        created_at=rule.created_at.isoformat() if rule.created_at else "",
+        updated_at=rule.updated_at.isoformat() if rule.updated_at else "",
+    )
+
+
+@router.post(
+    "/platform-rules/parse",
+    response_model=PlatformRuleParseResponse,
+    status_code=status.HTTP_201_CREATED,
+)
+async def parse_platform_rule_document(
+    request: PlatformRuleParseRequest,
+    x_tenant_id: str = Header(..., alias="X-Tenant-ID"),
+    db: AsyncSession = Depends(get_db),
+) -> PlatformRuleParseResponse:
+    """
+    上传文档并通过 AI 解析平台规则
+
+    流程:
+    1. 下载文档
+    2. 提取纯文本
+    3. AI 解析出结构化规则
+    4. 存入 DB (status=draft)
+    5. 返回解析结果供品牌方确认
+    """
+    await _ensure_tenant_exists(x_tenant_id, db)
+
+    # 1. 下载并解析文档
+    try:
+        document_text = await DocumentParser.download_and_parse(
+            request.document_url, request.document_name,
+        )
+    except ValueError as e:
+        raise HTTPException(status_code=400, detail=str(e))
+    except Exception as e:
+        logger.error(f"文档解析失败: {e}")
+        raise HTTPException(status_code=400, detail=f"文档下载或解析失败: {e}")
+
+    if not document_text.strip():
+        raise HTTPException(status_code=400, detail="文档内容为空，无法解析")
+
+    # 2. AI 解析
+    parsed_rules = await _ai_parse_platform_rules(x_tenant_id, request.platform, document_text, db)
+
+    # 3. 存入 DB (draft)
+    rule_id = f"pr-{uuid.uuid4().hex[:8]}"
+    rule = PlatformRule(
+        id=rule_id,
+        tenant_id=x_tenant_id,
+        brand_id=request.brand_id,
+        platform=request.platform,
+        document_url=request.document_url,
+        document_name=request.document_name,
+        parsed_rules=parsed_rules,
+        status=RuleStatus.DRAFT.value,
+    )
+    db.add(rule)
+    await db.flush()
+
+    return PlatformRuleParseResponse(
+        id=rule.id,
+        platform=rule.platform,
+        brand_id=rule.brand_id,
+        document_url=rule.document_url,
+        document_name=rule.document_name,
+        parsed_rules=ParsedRulesData(**parsed_rules),
+        status=rule.status,
+    )
+
+
+@router.put(
+    "/platform-rules/{rule_id}/confirm",
+    response_model=PlatformRuleDBResponse,
+)
+async def confirm_platform_rule(
+    rule_id: str,
+    request: PlatformRuleConfirmRequest,
+    x_tenant_id: str = Header(..., alias="X-Tenant-ID"),
+    db: AsyncSession = Depends(get_db),
+) -> PlatformRuleDBResponse:
+    """
+    确认/编辑平台规则解析结果
+
+    将 draft 状态的规则设为 active，同时将同 (tenant_id, brand_id, platform) 下
+    已有的 active 规则设为 inactive。
+    """
+    result = await db.execute(
+        select(PlatformRule).where(
+            and_(
+                PlatformRule.id == rule_id,
+                PlatformRule.tenant_id == x_tenant_id,
+            )
+        )
+    )
+    rule = result.scalar_one_or_none()
+    if not rule:
+        raise HTTPException(status_code=404, detail=f"规则不存在: {rule_id}")
+
+    # 将同 (tenant_id, brand_id, platform) 下已有的 active 规则设为 inactive
+    existing_active = await db.execute(
+        select(PlatformRule).where(
+            and_(
+                PlatformRule.tenant_id == x_tenant_id,
+                PlatformRule.brand_id == rule.brand_id,
+                PlatformRule.platform == rule.platform,
+                PlatformRule.status == RuleStatus.ACTIVE.value,
+                PlatformRule.id != rule_id,
+            )
+        )
+    )
+    for old_rule in existing_active.scalars().all():
+        old_rule.status = RuleStatus.INACTIVE.value
+
+    # 更新当前规则
+    rule.parsed_rules = request.parsed_rules.model_dump()
+    rule.status = RuleStatus.ACTIVE.value
+    await db.flush()
+
+    return _format_platform_rule(rule)
+
+
+@router.get(
+    "/platform-rules",
+    response_model=PlatformRuleDBListResponse,
+)
+async def list_brand_platform_rules(
+    brand_id: Optional[str] = Query(None),
+    platform: Optional[str] = Query(None),
+    rule_status: Optional[str] = Query(None, alias="status"),
+    x_tenant_id: str = Header(..., alias="X-Tenant-ID"),
+    db: AsyncSession = Depends(get_db),
+) -> PlatformRuleDBListResponse:
+    """查询品牌方的平台规则列表"""
+    query = select(PlatformRule).where(PlatformRule.tenant_id == x_tenant_id)
+
+    if brand_id:
+        query = query.where(PlatformRule.brand_id == brand_id)
+    if platform:
+        query = query.where(PlatformRule.platform == platform)
+    if rule_status:
+        query = query.where(PlatformRule.status == rule_status)
+
+    result = await db.execute(query.order_by(PlatformRule.created_at.desc()))
+    rules = result.scalars().all()
+
+    return PlatformRuleDBListResponse(
+        items=[_format_platform_rule(r) for r in rules],
+        total=len(rules),
+    )
+
+
+@router.delete(
+    "/platform-rules/{rule_id}",
+    status_code=status.HTTP_204_NO_CONTENT,
+)
+async def delete_platform_rule(
+    rule_id: str,
+    x_tenant_id: str = Header(..., alias="X-Tenant-ID"),
+    db: AsyncSession = Depends(get_db),
+):
+    """删除平台规则"""
+    result = await db.execute(
+        select(PlatformRule).where(
+            and_(
+                PlatformRule.id == rule_id,
+                PlatformRule.tenant_id == x_tenant_id,
+            )
+        )
+    )
+    rule = result.scalar_one_or_none()
+    if not rule:
+        raise HTTPException(status_code=404, detail=f"规则不存在: {rule_id}")
+
+    await db.delete(rule)
+    await db.flush()
+
+
+async def _ai_parse_platform_rules(
+    tenant_id: str,
+    platform: str,
+    document_text: str,
+    db: AsyncSession,
+) -> dict:
+    """
+    使用 AI 将文档文本解析为结构化平台规则
+
+    AI 失败时返回空规则结构（降级为手动编辑）
+    """
+    try:
+        ai_client = await AIServiceFactory.get_client(tenant_id, db)
+        if not ai_client:
+            logger.warning(f"租户 {tenant_id} 未配置 AI 服务，返回空规则")
+            return _empty_parsed_rules()
+
+        config = await AIServiceFactory.get_config(tenant_id, db)
+        if not config:
+            return _empty_parsed_rules()
+
+        text_model = config.models.get("text", "gpt-4o")
+
+        # 截断过长文本（避免超出 token 限制）
+        max_chars = 15000
+        if len(document_text) > max_chars:
+            document_text = document_text[:max_chars] + "\n...(文档内容已截断)"
+
+        prompt = f"""你是平台广告合规规则分析专家。请从以下 {platform} 平台规则文档中提取结构化规则。
+
+文档内容：
+{document_text}
+
+请以 JSON 格式返回，不要包含其他内容：
+{{
+  "forbidden_words": ["违禁词1", "违禁词2"],
+  "restricted_words": [{{"word": "xx", "condition": "使用条件", "suggestion": "替换建议"}}],
+  "duration": {{"min_seconds": 7, "max_seconds": null}},
+  "content_requirements": ["必须展示产品正面", "需要口播品牌名"],
+  "other_rules": [{{"rule": "规则名称", "description": "详细说明"}}]
+}}
+
+注意：
+- forbidden_words: 明确禁止使用的词语
+- restricted_words: 有条件限制的词语
+- duration: 视频时长要求，如果文档未提及则为 null
+- content_requirements: 内容上的硬性要求
+- other_rules: 不属于以上分类的其他规则
+- 如果某项没有提取到内容，使用空数组或 null"""
+
+        response = await ai_client.chat_completion(
+            messages=[{"role": "user", "content": prompt}],
+            model=text_model,
+            temperature=0.2,
+            max_tokens=2000,
+        )
+
+        # 解析 AI 响应
+        content = response.content.strip()
+        if content.startswith("```"):
+            content = content.split("\n", 1)[1]
+        if content.endswith("```"):
+            content = content.rsplit("\n", 1)[0]
+
+        parsed = json.loads(content)
+
+        # 校验并补全字段
+        return {
+            "forbidden_words": parsed.get("forbidden_words", []),
+            "restricted_words": parsed.get("restricted_words", []),
+            "duration": parsed.get("duration"),
+            "content_requirements": parsed.get("content_requirements", []),
+            "other_rules": parsed.get("other_rules", []),
+        }
+
+    except json.JSONDecodeError:
+        logger.warning("AI 返回内容非 JSON，降级为空规则")
+        return _empty_parsed_rules()
+    except Exception as e:
+        logger.error(f"AI 解析平台规则失败: {e}")
+        return _empty_parsed_rules()
+
+
+def _empty_parsed_rules() -> dict:
+    """返回空的解析规则结构"""
+    return {
+        "forbidden_words": [],
+        "restricted_words": [],
+        "duration": None,
+        "content_requirements": [],
+        "other_rules": [],
+    }
+
+
 # ==================== 辅助函数（供其他模块调用） ====================
 
 async def get_whitelist_for_brand(
@@ -533,3 +830,31 @@ async def get_forbidden_words_for_tenant(
         }
         for w in words
     ]
+
+
+async def get_active_platform_rules(
+    tenant_id: str,
+    brand_id: str,
+    platform: str,
+    db: AsyncSession,
+) -> Optional[dict]:
+    """
+    获取品牌方在该平台的生效规则 (active)
+
+    Returns:
+        parsed_rules dict 或 None（没有上传规则时）
+    """
+    result = await db.execute(
+        select(PlatformRule).where(
+            and_(
+                PlatformRule.tenant_id == tenant_id,
+                PlatformRule.brand_id == brand_id,
+                PlatformRule.platform == platform,
+                PlatformRule.status == RuleStatus.ACTIVE.value,
+            )
+        )
+    )
+    rule = result.scalar_one_or_none()
+    if not rule:
+        return None
+    return rule.parsed_rules
diff --git a/backend/app/api/scripts.py b/backend/app/api/scripts.py
index 3ab09e4..c70e562 100644
--- a/backend/app/api/scripts.py
+++ b/backend/app/api/scripts.py
@@ -15,11 +15,14 @@ from app.schemas.review import (
     RiskLevel,
     Position,
     SoftRiskWarning,
+    SoftRiskAction,
 )
 from app.api.rules import (
     get_whitelist_for_brand,
     get_other_brands_whitelist_terms,
     get_forbidden_words_for_tenant,
+    get_active_platform_rules,
+    _platform_rules,
 )
 from app.services.soft_risk import evaluate_soft_risk
 from app.services.ai_service import AIServiceFactory
@@ -175,19 +178,88 @@ async def review_script(
                 position=Position(start=content.find(term), end=content.find(term) + len(term)),
             ))
 
+    # 3A. 平台规则违禁词（优先从 DB 读取，硬编码兜底）
+    already_checked = set(ABSOLUTE_WORDS + [w["word"] for w in tenant_forbidden_words])
+    platform_forbidden_words: list[str] = []
+
+    # 优先从 DB 获取品牌方上传的 active 平台规则
+    db_platform_rules = await get_active_platform_rules(
+        x_tenant_id, request.brand_id, request.platform.value, db,
+    )
+    if db_platform_rules:
+        platform_forbidden_words = db_platform_rules.get("forbidden_words", [])
+    else:
+        # 兜底：从硬编码 _platform_rules 读取
+        platform_rule = _platform_rules.get(request.platform.value)
+        if platform_rule:
+            for rule in platform_rule.get("rules", []):
+                if rule.get("type") == "forbidden_word":
+                    platform_forbidden_words.extend(rule.get("words", []))
+
+    for word in platform_forbidden_words:
+        if word in already_checked or word in whitelist:
+            continue
+        start = 0
+        while True:
+            pos = content.find(word, start)
+            if pos == -1:
+                break
+            if not _is_ad_context(content, word):
+                start = pos + 1
+                continue
+            violations.append(Violation(
+                type=ViolationType.FORBIDDEN_WORD,
+                content=word,
+                severity=RiskLevel.MEDIUM,
+                suggestion=f"违反{request.platform.value}平台规则，建议删除：{word}",
+                position=Position(start=pos, end=pos + len(word)),
+            ))
+            start = pos + 1
+
+    # 3B. Brief 黑名单词
+    if request.blacklist_words:
+        for item in request.blacklist_words:
+            word = item.get("word", "")
+            reason = item.get("reason", "")
+            if not word or word in whitelist:
+                continue
+            start_pos = 0
+            while True:
+                pos = content.find(word, start_pos)
+                if pos == -1:
+                    break
+                suggestion = f"Brief 黑名单词：{word}"
+                if reason:
+                    suggestion += f"（{reason}）"
+                violations.append(Violation(
+                    type=ViolationType.FORBIDDEN_WORD,
+                    content=word,
+                    severity=RiskLevel.HIGH,
+                    suggestion=suggestion,
+                    position=Position(start=pos, end=pos + len(word)),
+                ))
+                start_pos = pos + 1
+
     # 4. 检查遗漏卖点
     missing_points: list[str] | None = None
     if request.required_points:
         missing = _check_selling_point_coverage(content, request.required_points)
         missing_points = missing if missing else []
 
-    # 5. 可选：AI 深度分析
-    ai_violations = await _ai_deep_analysis(x_tenant_id, content, db)
+    # 5. 可选：AI 深度分析（返回 violations + warnings）
+    ai_violations, ai_warnings = await _ai_deep_analysis(x_tenant_id, content, db)
     if ai_violations:
         violations.extend(ai_violations)
 
-    # 6. 计算分数
-    score = 100 - len(violations) * 25
+    # 6. 计算分数（按严重程度加权）
+    score = 100
+    for v in violations:
+        if v.severity == RiskLevel.HIGH:
+            score -= 25
+        elif v.severity == RiskLevel.MEDIUM:
+            score -= 15
+        else:
+            score -= 5
     if missing_points:
         score -= len(missing_points) * 5
     score = max(0, score)
@@ -209,6 +281,19 @@ async def review_script(
     if request.soft_risk_context:
         soft_warnings = evaluate_soft_risk(request.soft_risk_context)
 
+    # 合并 AI 产出的 soft_warnings
+    if ai_warnings:
+        soft_warnings.extend(ai_warnings)
+
+    # 遗漏卖点也加入 soft_warnings
+    if missing_points:
+        soft_warnings.append(SoftRiskWarning(
+            code="missing_selling_points",
+            message=f"遗漏 {len(missing_points)} 个卖点：{', '.join(missing_points)}",
+            action_required=SoftRiskAction.NOTE,
+            blocking=False,
+        ))
+
     return ScriptReviewResponse(
         score=score,
         summary=summary,
@@ -222,26 +307,27 @@ async def _ai_deep_analysis(
     tenant_id: str,
     content: str,
     db: AsyncSession,
-) -> list[Violation]:
+) -> tuple[list[Violation], list[SoftRiskWarning]]:
     """
     使用 AI 进行深度分析
 
+    返回 (violations, soft_warnings)
     AI 分析失败时返回空列表，降级到规则检测
     """
     try:
         # 获取 AI 客户端
         ai_client = await AIServiceFactory.get_client(tenant_id, db)
         if not ai_client:
-            return []
+            return [], []
 
         # 获取模型配置
         config = await AIServiceFactory.get_config(tenant_id, db)
         if not config:
-            return []
+            return [], []
 
         text_model = config.models.get("text", "gpt-4o")
 
-        # 构建分析提示
+        # 构建分析提示（两类输出）
         analysis_prompt = f"""作为广告合规审核专家，请分析以下广告脚本内容，检测潜在的合规风险：
 
 脚本内容：
@@ -253,12 +339,17 @@ async def _ai_deep_analysis(
 3. 是否存在夸大描述
 4. 是否存在可能违反广告法的其他内容
 
-如果发现问题，请以 JSON 数组格式返回，每项包含：
+请以 JSON 数组返回，每项包含：
+- category: "violation"（硬性违规，明确违法/违规）或 "warning"（软性提醒，需人工判断）
 - type: 违规类型 (forbidden_word/efficacy_claim/brand_safety)
-- content: 违规内容
+- content: 问题内容
 - severity: 严重程度 (high/medium/low)
 - suggestion: 修改建议
 
+分类标准：
+- violation: 违禁词、功效宣称、品牌安全等明确违规
+- warning: 夸大描述、易误解表述、潜在风险
+
 如果未发现问题，返回空数组 []
 
 请只返回 JSON 数组，不要包含其他内容。"""
@@ -283,7 +374,10 @@ async def _ai_deep_analysis(
             ai_results = json.loads(response_content)
 
             violations = []
+            warnings = []
             for item in ai_results:
+                category = item.get("category", "violation")  # 默认当硬性违规（安全兜底）
+
                 violation_type = item.get("type", "forbidden_word")
                 if violation_type == "forbidden_word":
                     vtype = ViolationType.FORBIDDEN_WORD
@@ -300,19 +394,28 @@ async def _ai_deep_analysis(
                 else:
                     slevel = RiskLevel.MEDIUM
 
-                violations.append(Violation(
-                    type=vtype,
-                    content=item.get("content", ""),
-                    severity=slevel,
-                    suggestion=item.get("suggestion", "建议修改"),
-                ))
+                if category == "warning":
+                    # 软性提醒 → SoftRiskWarning
+                    warnings.append(SoftRiskWarning(
+                        code="ai_warning",
+                        message=f"{item.get('content', '')}: {item.get('suggestion', '建议修改')}",
+                        action_required=SoftRiskAction.NOTE,
+                        blocking=False,
+                        context={"type": violation_type, "severity": severity},
+                    ))
+                else:
+                    # 硬性违规 → Violation
+                    violations.append(Violation(
+                        type=vtype,
+                        content=item.get("content", ""),
+                        severity=slevel,
+                        suggestion=item.get("suggestion", "建议修改"),
+                    ))
 
-            return violations
+            return violations, warnings
 
         except json.JSONDecodeError:
-            # JSON 解析失败，返回空列表
-            return []
+            return [], []
 
     except Exception:
-        # AI 调用失败，降级到规则检测
-        return []
+        return [], []
diff --git a/backend/app/models/__init__.py b/backend/app/models/__init__.py
index 840ac88..6eee7df 100644
--- a/backend/app/models/__init__.py
+++ b/backend/app/models/__init__.py
@@ -10,7 +10,7 @@ from app.models.task import Task, TaskStage, TaskStatus
 from app.models.brief import Brief
 from app.models.ai_config import AIConfig
 from app.models.review import ReviewTask, Platform
-from app.models.rule import ForbiddenWord, WhitelistItem, Competitor
+from app.models.rule import ForbiddenWord, WhitelistItem, Competitor, PlatformRule, RuleStatus
 from app.models.audit_log import AuditLog
 from app.models.message import Message
 # 保留 Tenant 兼容旧代码，但新代码应使用 Brand
@@ -44,6 +44,8 @@ __all__ = [
     "ForbiddenWord",
     "WhitelistItem",
     "Competitor",
+    "PlatformRule",
+    "RuleStatus",
     # 审计日志
     "AuditLog",
     # 消息
diff --git a/backend/app/models/rule.py b/backend/app/models/rule.py
index 11ecc47..165620b 100644
--- a/backend/app/models/rule.py
+++ b/backend/app/models/rule.py
@@ -1,7 +1,8 @@
 """
 规则模型
-违禁词、白名单、竞品
+违禁词、白名单、竞品、平台规则
 """
+import enum
 from typing import TYPE_CHECKING, Optional
 from sqlalchemy import String, Text, ForeignKey
 from app.models.types import JSONType
@@ -13,6 +14,13 @@ if TYPE_CHECKING:
     from app.models.tenant import Tenant
 
 
+class RuleStatus(str, enum.Enum):
+    """平台规则状态"""
+    DRAFT = "draft"        # AI 解析完成，待确认
+    ACTIVE = "active"      # 品牌方已确认，生效中
+    INACTIVE = "inactive"  # 已停用
+
+
 class ForbiddenWord(Base, TimestampMixin):
     """违禁词表"""
     __tablename__ = "forbidden_words"
@@ -83,3 +91,36 @@ class Competitor(Base, TimestampMixin):
 
     def __repr__(self) -> str:
         return f"<Competitor(name={self.name}, brand_id={self.brand_id})>"
+
+
+class PlatformRule(Base, TimestampMixin):
+    """平台规则表 — 品牌方上传文档 + AI 解析"""
+    __tablename__ = "platform_rules"
+
+    id: Mapped[str] = mapped_column(String(64), primary_key=True)
+    tenant_id: Mapped[str] = mapped_column(
+        String(64),
+        ForeignKey("tenants.id", ondelete="CASCADE"),
+        nullable=False,
+        index=True,
+    )
+    brand_id: Mapped[str] = mapped_column(String(64), nullable=False, index=True)
+    platform: Mapped[str] = mapped_column(String(50), nullable=False, index=True)
+
+    # 文档信息
+    document_url: Mapped[str] = mapped_column(String(2048), nullable=False)
+    document_name: Mapped[str] = mapped_column(String(512), nullable=False)
+
+    # AI 解析结果（JSON）
+    parsed_rules: Mapped[Optional[dict]] = mapped_column(JSONType, nullable=True)
+
+    # 状态
+    status: Mapped[str] = mapped_column(
+        String(20), nullable=False, default=RuleStatus.DRAFT.value, index=True,
+    )
+
+    # 关联
+    tenant: Mapped["Tenant"] = relationship("Tenant", back_populates="platform_rules")
+
+    def __repr__(self) -> str:
+        return f"<PlatformRule(id={self.id}, platform={self.platform}, status={self.status})>"
diff --git a/backend/app/models/tenant.py b/backend/app/models/tenant.py
index a6a911f..97cfbc4 100644
--- a/backend/app/models/tenant.py
+++ b/backend/app/models/tenant.py
@@ -10,7 +10,7 @@ from app.models.base import Base, TimestampMixin
 if TYPE_CHECKING:
     from app.models.ai_config import AIConfig
     from app.models.review import ReviewTask
-    from app.models.rule import ForbiddenWord, WhitelistItem, Competitor
+    from app.models.rule import ForbiddenWord, WhitelistItem, Competitor, PlatformRule
 
 
 class Tenant(Base, TimestampMixin):
@@ -48,5 +48,11 @@ class Tenant(Base, TimestampMixin):
         back_populates="tenant",
         lazy="selectin",
     )
+    platform_rules: Mapped[list["PlatformRule"]] = relationship(
+        "PlatformRule",
+        back_populates="tenant",
+        lazy="selectin",
+    )
+
     def __repr__(self) -> str:
         return f"<Tenant(id={self.id}, name={self.name})>"
diff --git a/backend/app/schemas/rules.py b/backend/app/schemas/rules.py
new file mode 100644
index 0000000..19ec693
--- /dev/null
+++ b/backend/app/schemas/rules.py
@@ -0,0 +1,69 @@
+"""
+平台规则相关 Schema
+"""
+from typing import Optional
+from pydantic import BaseModel, Field
+
+
+class PlatformRuleParseRequest(BaseModel):
+    """上传文档并解析"""
+    document_url: str = Field(..., description="TOS 上传后的文件 URL")
+    document_name: str = Field(..., description="原始文件名（用于判断格式）")
+    platform: str = Field(..., description="目标平台 (douyin/xiaohongshu/bilibili/kuaishou)")
+    brand_id: str = Field(..., description="品牌 ID")
+
+
+class ParsedRulesData(BaseModel):
+    """AI 解析出的结构化规则"""
+    forbidden_words: list[str] = Field(default_factory=list, description="违禁词列表")
+    restricted_words: list[dict] = Field(
+        default_factory=list,
+        description="限制词 [{word, condition, suggestion}]",
+    )
+    duration: Optional[dict] = Field(
+        None,
+        description="时长要求 {min_seconds, max_seconds}",
+    )
+    content_requirements: list[str] = Field(
+        default_factory=list,
+        description="内容要求（如'必须展示产品'）",
+    )
+    other_rules: list[dict] = Field(
+        default_factory=list,
+        description="其他规则 [{rule, description}]",
+    )
+
+
+class PlatformRuleParseResponse(BaseModel):
+    """解析响应（draft 状态）"""
+    id: str
+    platform: str
+    brand_id: str
+    document_url: str
+    document_name: str
+    parsed_rules: ParsedRulesData
+    status: str
+
+
+class PlatformRuleConfirmRequest(BaseModel):
+    """确认/编辑解析结果"""
+    parsed_rules: ParsedRulesData = Field(..., description="品牌方可能修改过的规则")
+
+
+class PlatformRuleResponse(BaseModel):
+    """完整响应"""
+    id: str
+    platform: str
+    brand_id: str
+    document_url: str
+    document_name: str
+    parsed_rules: ParsedRulesData
+    status: str
+    created_at: str
+    updated_at: str
+
+
+class PlatformRuleListResponse(BaseModel):
+    """列表响应"""
+    items: list[PlatformRuleResponse]
+    total: int
diff --git a/backend/app/services/document_parser.py b/backend/app/services/document_parser.py
new file mode 100644
index 0000000..7444f06
--- /dev/null
+++ b/backend/app/services/document_parser.py
@@ -0,0 +1,119 @@
+"""
+文档解析服务
+从 PDF/Word/Excel 文档中提取纯文本
+"""
+import os
+import tempfile
+from typing import Optional
+
+import httpx
+
+
+class DocumentParser:
+    """从文档中提取纯文本"""
+
+    @staticmethod
+    async def download_and_parse(document_url: str, document_name: str) -> str:
+        """
+        下载文档并解析为纯文本
+
+        Args:
+            document_url: 文档 URL (TOS)
+            document_name: 原始文件名（用于判断格式）
+
+        Returns:
+            提取的纯文本
+        """
+        # 下载到临时文件
+        tmp_path: Optional[str] = None
+        try:
+            async with httpx.AsyncClient(timeout=60.0) as client:
+                resp = await client.get(document_url)
+                resp.raise_for_status()
+
+            ext = document_name.rsplit(".", 1)[-1].lower() if "." in document_name else ""
+            with tempfile.NamedTemporaryFile(delete=False, suffix=f".{ext}") as tmp:
+                tmp.write(resp.content)
+                tmp_path = tmp.name
+
+            return DocumentParser.parse_file(tmp_path, document_name)
+        finally:
+            if tmp_path and os.path.exists(tmp_path):
+                os.unlink(tmp_path)
+
+    @staticmethod
+    def parse_file(file_path: str, file_name: str) -> str:
+        """
+        根据扩展名选择解析器，返回纯文本
+
+        Args:
+            file_path: 本地文件路径
+            file_name: 原始文件名
+
+        Returns:
+            提取的纯文本
+        """
+        ext = file_name.rsplit(".", 1)[-1].lower() if "." in file_name else ""
+
+        if ext == "pdf":
+            return DocumentParser._parse_pdf(file_path)
+        elif ext in ("doc", "docx"):
+            return DocumentParser._parse_docx(file_path)
+        elif ext in ("xls", "xlsx"):
+            return DocumentParser._parse_xlsx(file_path)
+        elif ext == "txt":
+            return DocumentParser._parse_txt(file_path)
+        else:
+            raise ValueError(f"不支持的文件格式: {ext}")
+
+    @staticmethod
+    def _parse_pdf(path: str) -> str:
+        """pdfplumber 提取 PDF 文本"""
+        import pdfplumber
+
+        texts = []
+        with pdfplumber.open(path) as pdf:
+            for page in pdf.pages:
+                text = page.extract_text()
+                if text:
+                    texts.append(text)
+        return "\n".join(texts)
+
+    @staticmethod
+    def _parse_docx(path: str) -> str:
+        """python-docx 提取 Word 文本"""
+        from docx import Document
+
+        doc = Document(path)
+        texts = []
+        for para in doc.paragraphs:
+            if para.text.strip():
+                texts.append(para.text)
+        # 也提取表格内容
+        for table in doc.tables:
+            for row in table.rows:
+                row_text = "\t".join(cell.text.strip() for cell in row.cells if cell.text.strip())
+                if row_text:
+                    texts.append(row_text)
+        return "\n".join(texts)
+
+    @staticmethod
+    def _parse_xlsx(path: str) -> str:
+        """openpyxl 提取 Excel 文本（所有 sheet 拼接）"""
+        from openpyxl import load_workbook
+
+        wb = load_workbook(path, read_only=True, data_only=True)
+        texts = []
+        for sheet in wb.worksheets:
+            for row in sheet.iter_rows(values_only=True):
+                row_text = "\t".join(str(cell) for cell in row if cell is not None)
+                if row_text.strip():
+                    texts.append(row_text)
+        wb.close()
+        return "\n".join(texts)
+
+    @staticmethod
+    def _parse_txt(path: str) -> str:
+        """纯文本文件"""
+        with open(path, "r", encoding="utf-8") as f:
+            return f.read()
diff --git a/backend/app/tasks/review.py b/backend/app/tasks/review.py
index ee02654..37c6ac0 100644
--- a/backend/app/tasks/review.py
+++ b/backend/app/tasks/review.py
@@ -14,7 +14,7 @@ from sqlalchemy.orm import sessionmaker
 
 from app.config import settings
 from app.models.review import ReviewTask, TaskStatus as DBTaskStatus
-from app.models.rule import ForbiddenWord, Competitor
+from app.models.rule import ForbiddenWord, Competitor, PlatformRule, RuleStatus
 from app.models.ai_config import AIConfig
 from app.services.video_download import VideoDownloadService, DownloadResult
 from app.services.keyframe import KeyFrameExtractor, ExtractionResult
@@ -81,6 +81,7 @@ async def complete_review(
     summary: str,
     violations: list[dict],
     status: DBTaskStatus = DBTaskStatus.COMPLETED,
+    soft_warnings: Optional[list[dict]] = None,
 ):
     """完成审核"""
     result = await db.execute(
@@ -94,6 +95,8 @@ async def complete_review(
         task.score = score
         task.summary = summary
         task.violations = violations
+        if soft_warnings is not None:
+            task.soft_warnings = soft_warnings
         task.completed_at = datetime.now(timezone.utc)
         await db.commit()
 
@@ -153,6 +156,24 @@ async def get_competitors(db: AsyncSession, tenant_id: str, brand_id: str) -> li
     return [row[0] for row in result.fetchall()]
 
 
+async def get_platform_forbidden_words(
+    db: AsyncSession, tenant_id: str, brand_id: str, platform: str,
+) -> list[str]:
+    """从 DB 获取品牌方在该平台的 active 规则中的违禁词"""
+    result = await db.execute(
+        select(PlatformRule).where(
+            PlatformRule.tenant_id == tenant_id,
+            PlatformRule.brand_id == brand_id,
+            PlatformRule.platform == platform,
+            PlatformRule.status == RuleStatus.ACTIVE.value,
+        )
+    )
+    rule = result.scalar_one_or_none()
+    if not rule or not rule.parsed_rules:
+        return []
+    return rule.parsed_rules.get("forbidden_words", [])
+
+
 async def process_video_review(
     review_id: str,
     tenant_id: str,
@@ -199,6 +220,13 @@ async def process_video_review(
 
             # 获取规则
             forbidden_words = await get_forbidden_words(db, tenant_id)
+            # 合并平台规则中的违禁词
+            platform_fw = await get_platform_forbidden_words(db, tenant_id, brand_id, platform)
+            existing_set = set(forbidden_words)
+            for w in platform_fw:
+                if w not in existing_set:
+                    forbidden_words.append(w)
+                    existing_set.add(w)
             competitors = await get_competitors(db, tenant_id, brand_id)
 
             # 初始化 AI 服务
@@ -281,16 +309,37 @@ async def process_video_review(
                 )
                 all_violations.extend(subtitle_violations)
 
-            # 6. 计算分数和生成报告
+            # 6. 分流 violations / soft_warnings
             await update_review_progress(db, review_id, 90, "生成报告")
-            score = review_service.calculate_score(all_violations)
 
-            if not all_violations:
+            hard_violations = []
+            soft_warnings_data = []
+
+            for v in all_violations:
+                v_type = v.get("type", "")
+                if v_type in ("forbidden_word", "efficacy_claim", "competitor_logo", "brand_safety"):
+                    hard_violations.append(v)
+                elif v_type in ("duration_short", "mention_missing"):
+                    soft_warnings_data.append({
+                        "code": f"video_{v_type}",
+                        "message": v.get("content", ""),
+                        "action_required": "note",
+                        "blocking": False,
+                        "context": {"suggestion": v.get("suggestion", "")},
+                    })
+                else:
+                    hard_violations.append(v)  # 默认当硬性违规
+
+            # 计算分数（仅硬性违规影响分数）
+            score = review_service.calculate_score(hard_violations)
+
+            if not hard_violations:
                 summary = "视频内容合规，未发现违规项"
+                if soft_warnings_data:
+                    summary += f"（{len(soft_warnings_data)} 条提醒）"
             else:
-                high_count = sum(1 for v in all_violations if v.get("risk_level") == "high")
-                medium_count = sum(1 for v in all_violations if v.get("risk_level") == "medium")
-                summary = f"发现 {len(all_violations)} 处违规"
+                high_count = sum(1 for v in hard_violations if v.get("risk_level") == "high")
+                summary = f"发现 {len(hard_violations)} 处违规"
                 if high_count > 0:
                     summary += f"（{high_count} 处高风险）"
 
@@ -300,7 +349,8 @@ async def process_video_review(
                 review_id,
                 score=score,
                 summary=summary,
-                violations=all_violations,
+                violations=hard_violations,
+                soft_warnings=soft_warnings_data if soft_warnings_data else None,
             )
 
         except Exception as e:
diff --git a/backend/pyproject.toml b/backend/pyproject.toml
index 543b4e0..335e974 100644
--- a/backend/pyproject.toml
+++ b/backend/pyproject.toml
@@ -21,6 +21,9 @@ dependencies = [
     "openai>=1.12.0",
     "cachetools>=5.3.0",
     "sse-starlette>=2.0.0",
+    "pdfplumber>=0.10.0",
+    "python-docx>=1.1.0",
+    "openpyxl>=3.1.0",
 ]
 
 [project.optional-dependencies]